The Keel Collective

Showit Website Design & Development

The Keel Collective

Alyssa and Ryan are a husband-and-wife photography team based in Wisconsin, known for their timeless, light-filled wedding work. They came to us ready to raise their prices, reach a more elevated clientele, and build a brand that still felt approachable to their laid-back, easygoing brides.

Laptop mockup showing The Keel Collective's wedding services page with a bride and groom holding hands and smiling on their wedding day.
iPad mockup displaying The Keel Collective’s wedding photography pricing and package details, styled with a flat lay of wedding rings.
Our strategy

We focused their messaging on weddings, highlighted their husband-and-wife dynamic, and leaned into what made them relatable and different.

Homepage of The Keel Collective’s website featuring a Milwaukee-based couple kissing on their wedding day.
Black and white image of a joyful couple by the water, paired with heartfelt copy about connection and storytelling.
No items found.
The website

A warm, refined site with curated portfolio images that show the full wedding experience, and reflect their signature light and airy style.

Mobile phone mockup showing wedding details for Kimmy & Ben Schuster, including flat lays of accessories and vendor credits on The Keel Collective’s website.
Wedding gallery layout for Brianna & Frank Wisniewski, featuring detail shots and moments from their day.
Gallery collage with joyful, light-filled wedding moments, including kisses, dancing, and a cityscape backdrop.
No items found.
Tablet mockup showing bios of Alyssa and Ryan, the husband-and-wife photography team behind The Keel Collective.
the result

Their new site feels unmistakably them: polished but personal, and designed to connect with couples who value both style and heart.

Blog page with Alyssa and Ryan holding cameras, introducing an FAQ to help clients get to know their wedding photographers.
Laptop mockup on a wooden chair displaying a client testimonial alongside a black-and-white wedding photo from The Keel Collective’s website.
Mobile blog layout featuring recent posts including a vibrant fall wedding, Milwaukee vendor guide, and a client's wedding day at Discovery World.
No items found.
2000

2000

%

Increase in homepage visits within the first year

0

%

Increase in homepage visits within the first year

  • 128% Growth in overall engagement across the site
  • 114% Increase in time spent on the website
Bride and groom smiling outdoors on their wedding day, with client testimonial praising The Keel Collective’s work.
Contact page featuring Alyssa and Ryan smiling together, inviting couples to connect with The Keel Collective.
No items found.
Alyssa & Ryan Keel
@ The Keel Collective
“

Working with Emma was an incredible experience. Everything she did was intentional! We were blown away by the final result—she exceeded all of our expectations.”

No items found.

Want to elevate your business like this? 👆

If you’re ready to have a website that feels like you, speaks to the right people, and moves your business forward, let’s chat.

Let’s talk about your website

Recommended Reads

Exceptional Urgent Care
Exceptional Urgent Care
LEVO Creative
LEVO Creative
Don’t let an outdated website cost you business.

Let’s Build a Website That Works as Hard as You Do

Let’s get to work 👉

Smart websites for small businesses—built with strategy, design, and copywriting that connects.

Navigation
servicesWebsite AuditsView Portfolio
Connect
Start Your projectemail usRead Our Blog
© luma liz agency, 2023-2025. all rights reserved.
Privacy Policy + Terms of Service