There are many opportunities for contractors, yet, there’s a silent cost that many overlook—missing out on valuable work by not having a website.
Before we dive in, let me share a story about when my husband and I were looking to add a new patio in our backyard. Like any typical homeowner in 2024, my first move was to type “patio contractors near me” into Google.
I wasn’t surprised to see all of the options on my screen, but what caught me off guard was that out of all the patio contractors, only ONE had a website.
🚨 Spoiler alert: the contractor with the website got our business.
In today’s digital age, having an online presence isn’t just a luxury – it’s absolutely necessary for business success.
Here’s why I opted for the contractor with a website, and why every contractor should have one today. 👇
Credibility and Professionalism
In an age where consumers are more discerning and less trusting, assuming that people will “take your word for it” is a gamble. With the patio contractor’s website, I was able to look at past projects and raving testimonials from satisfied clients – it was easy to feel confident with them and place my trust in their abilities.
24/7 Access
My husband and I typically searched for a contractor during our evening downtime. With our patio contractor, we explored their services, reviewed previous work, and sent them an email – all while their office doors were closed! Think of your website as your 24/7 representative.
Competitive Advantage
Our decision to select the patio contractor was fairly quick, especially given the absence of websites among other competitors. Since many contractors are still stuck in the era of traditional advertising, having a professional website could be your primary tool for catching the eyes of clients who research and compare contractors online.
Cost-Effective Marketing
To put it simply, I am more inclined to trust a contractor that is online than one who just hands me a business card. A website offers endless opportunities as opposed to the limited real estate on a tiny card. Compared to traditional advertising methods, maintaining a website allows you to reach a broader audience without the recurring expenses associated with print materials or physical advertisements.
Don’t miss out on valuable work.
If you’re realizing it’s time to level up your contractor game with a new website, don't hesitate to reach out. We specialize in crafting websites that not only elevate your online presence but also win over clients in this digital age. 💻
Your next big project could be just a click away—let’s make it happen!
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