Since 2004, Exceptional Urgent Care has been doing healthcare differently. This isn’t your typical walk-in clinic – it’s a place where the team of six remembers your name and genuinely wants to hear how your kids are doing. They’ve mastered the art of making a doctor’s visit feel less like an errand and more like visiting a caring neighbor who happens to be really good at stitches.
Our patient interviews revealed a glaring disconnect – while everyone praised their warm, personalized care, their website was clinical and sparse. It lacked the clear messaging and guidance that worried parents and patients needed when seeking urgent care. The site failed to communicate their most valuable differentiator: their human-centered approach to healthcare.
During our two-day strategy workshop, we collaborated with their entire team to define what makes their care exceptional. We crafted website copy that speaks directly to patient concerns and clearly outlines their services. The new site features prominent call buttons, easy-to-scan service descriptions, and clear directions for both walk-in visits and scheduling lab work.
Now their digital presence matches their in-person experience. The team is proud to share it, and patients can finally get a true sense of the Exceptional difference before they even step inside. Their website now does more than list services – it extends the same warm welcome you’ll receive in person.
“Emma helped me to see that creating a successful business involves not just providing a good product or service, but also ensuring that your customers have the best possible experience. She transformed our brand into a warm, modern, and mature patient experience that surpassed my expectations.
If you really want to be the “best” in your field, you have to invest in this level of branding to attract your people.”
“Emma helped me to see that creating a successful business involves not just providing a good product or service, but also ensuring that your customers have the best possible experience. She transformed our brand into a warm, modern, and mature patient experience that surpassed my expectations.
If you really want to be the “best” in your field, you have to invest in this level of branding to attract your people.”
