Exceptional Urgent Care has been providing high-quality, individualized healthcare services to patients since 2004. With a team of six professionals, they offer same-day care, lab work, and essential tests to their patients. The organization has a deep understanding of the healthcare system’s frustrations and strives to provide a warm and welcoming environment for their patients.
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To better understand our client’s brand, we conducted in-depth research to identify the key differentiators and develop a plan to help them stand out in their industry. We interviewed a select group of clients and surveyed their customers over a two-week period. We also reviewed the branding, websites, and Google reviews of other local service providers.
During a two-day in-person strategy workshop, we analyzed our findings to pinpoint the unique aspects of our client’s brand. This research helped us define their brand’s personality, including how it should look, sound, and act.
A strategic rebrand (logo, messaging, signage, website, and collateral) has resulted in a professional and distinguished look that reflects the superior service they provide to their patients.
“Emma helped me to see that creating a successful business involves not just providing a good product or service, but also ensuring that your customers have the best possible experience. She transformed our brand into a warm, modern, and mature patient experience that surpassed my expectations.
If you really want to be the “best” in your field, you have to invest in this level of branding to attract your people.”
“Emma helped me to see that creating a successful business involves not just providing a good product or service, but also ensuring that your customers have the best possible experience. She transformed our brand into a warm, modern, and mature patient experience that surpassed my expectations.
If you really want to be the “best” in your field, you have to invest in this level of branding to attract your people.”
