The Keel Collective

Ryan and Alyssa are the husband and wife photographers behind the Keel Collective, based in Milwaukee, Wisconsin. Since 2014, they have captured over 80 weddings, 100 couples, and 120 families. They specialize in creating a comfortable and carefree atmosphere for their clients, ensuring that every detail and real moment is beautifully preserved.

Our two-week research phase revealed an opportunity – their original website was stretched thin, every type of photography they offered. During our strategy workshop, we helped them confidently focus on their true passion: weddings and newborns. This clarity guided every design decision, from the intuitive gallery navigation to strategic placement of testimonials from delighted couples.

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The new site centers their signature light and airy photography style while weaving in their own love story throughout the copy. The result? A website that works as hard as they do, and feels just like them – warm, genuine, and inviting. It’s attracting exactly the kind of couples they love working with, and they’re now charging rates that reflect their true value.