Ryan and Alyssa are the husband and wife photographers behind the Keel Collective, based in Milwaukee, Wisconsin. Since 2014, they have captured over 80 weddings, 100 couples, and 120 families. They specialize in creating a comfortable and carefree atmosphere for their clients, ensuring that every detail and real moment is beautifully preserved.
Ryan and Alyssa’s goal was clear: they wanted to increase their pricing and consistently attract their ideal clients. To achieve this, Luma Liz conducted an extensive two-week research phase, which included insightful interviews with past clients. This research paved the way for a two-day Strategy Workshop where a crystal-clear vision of their ideal client and how to connect with them emerged.
A strategic rebrand that encompassed their logo, messaging, website, and collateral materials. To support their pricing increase and enhance the client experience, we also crafted detailed Pricing Guides. This transformation resulted in a romantic, fresh, and classic brand image that is successfully attracting Ryan and Alyssa’s ideal clients. We are proud to have played a role in The Keel Collective’s journey and to have helped them capture even more love, laughter, and unforgettable moments.
“Working with Luma Liz was an incredible experience. Everything she did was intentional! From our very first interview, she took the time to get to know us and our business on a deep level, leaving us in tears. She made us feel so comfortable and it was really easy to trust her.
Emma’s open communication was hands down the best part of working with her. She always gave us 110% of her time and made us feel taken care of every step of the way. It felt like we were partners in the process, and Emma had our back the whole way through. We were blown away by the final result – a website and online presence that exceeded all of our expectations.”
“Working with Luma Liz was an incredible experience. Everything she did was intentional! From our very first interview, she took the time to get to know us and our business on a deep level, leaving us in tears. She made us feel so comfortable and it was really easy to trust her.
Emma’s open communication was hands down the best part of working with her. She always gave us 110% of her time and made us feel taken care of every step of the way. It felt like we were partners in the process, and Emma had our back the whole way through. We were blown away by the final result – a website and online presence that exceeded all of our expectations.”
